About Me
Michael Glass
Content Creative Director & Strategist
Dalton Agency
I’m Michael Glass, a passionate and versatile creative based in Jacksonville, Florida. With over a decade of experience in the advertising industry, I thrive on learning new skills and pushing creative boundaries.
Food photography is my true passion. I’ve been captivated by cameras and the art of visual storytelling since I was 15, when I first discovered digital photography and Adobe Photoshop. Over the years, I’ve expanded my expertise to include graphic and motion design, video production, and editing.
My agency work has allowed me to collaborate with a great roster of clients across diverse industries, from Finance and Healthcare to Livestock Medication and Racing Museums. Each project has broadened my perspective and sharpened my creative instincts.
As a lifelong learner, I’m always seeking new ways to grow. Right now, I’m preparing for my Part 107 Commercial Drone Certificate to further enhance my creative toolkit and expand into aerial photography and videography. I’m currently in the midst of designing my whole freelance website from scratch!
Accomplishments
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Built Content StudioPlanned, pitched, budgeted, and built (everything but the tiles) a showpiece content studio for Dalton. It’s a huge asset for the agency and they love to win over clients with it.
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Metadata SolutionCreated a file database and metadata solution for social media assets on the agency servers that helps Social Media Managers to locate assets more efficiently by using Adobe Bridge.
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Saved Money By Bringing Work In-HouseReduced reliance on freelancers, worked on pitches to bring clients from other departments (PR, Creative, etc.) in-house for content creation.
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Regular Software Tips & WriteupsConducted regular software tip sessions for Adobe Photoshop and made mini-tuts for designers to refer to in the agency’s Creative Slack channel.
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Recoupment of Hard CostsIn the process of reworking how videos are licensed and billed to clients. If the plan is approved, the agency stands to profit up to $21,000/yr while maintaining the same billing rate for stock footage—and it’ll be a lot simpler to find licensed footage and reconcile agency credit cards each month.
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Revamped Social Media Content CalendarsDesigned dynamic Google Sheets for the Social Media department to improve content calendar management. The system enabled advanced tracking, streamlined sharing, and incorporated client comments and approvals, presenting a more polished and professional appearance tailored to each clients’ brand.
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Streamlined Project BriefsCollaborated with the SVP of Social Media to refine the process of creating project briefs. Led brainstorming sessions to identify essential information, eliminate unnecessary details, and enhance clarity in communicating creative concepts, resulting in more effective and concise briefs.
Skills
Photography
Photography
Videography
Videography
Copywriting
Copywriting
Social Media
Social Media
Adobe
Photoshop
Adobe
Photoshop
Adobe
Premiere Pro
Adobe
Premiere Pro
Adobe
After Effects
Adobe
After Effects
Adobe
Illustrator
Adobe
Illustrator
Clients I've Worked With
Leh Keen Safari Car | Brumos Collection
VIDEOGRAPHY • PREMIERE PRO
Had the opportunity to ride alongside driver Leh Keen in his famous 911 Safari Car to reveal the Brumos Collection Grand Opening. This was a two day shoot with a team of four – myself, another videographer, and two members of the social media team.
Faces of APR | APR Energy
VIDEOGRAPHY • PREMIERE PRO
Part of an ongoing series to highlight employees of APR Energy. Spent a day in the office capturing interviews and B-roll for other videos in this series. Aerial footage provided by APR Energy.
Water Safety | YMCA
VIDEOGRAPHY • PREMIERE PRO
One of three similar videos shot and edited for the Florida State Alliance of YMCAs to promote water safety. Got in the water with a GoPro and a video camera inside of a fish tank to get the shots!
It's Time to Play | Playland
VIDEOGRAPHY • PREMIERE PRO
Visited Playland in Rye, NY to capture footage of the different rides and attractions at the park. Despite lengthy discussions about capturing vertical-only video with the client in pre-producting meetings, they decided later that they would like to make a 16:9 video (which we did not capture). Thankfully, with some creative editing, I was able to make a 15″ sizzle by stacking the footage into a triptych.
Winning Pitch Video | Visit Valdosta
VIDEOGRAPHY • PREMIERE PRO
This is a video I quickly pulled together unprompted for Visit Valdosta on the morning of the pitch. I sent this to the pitch team to see if it would be helpful to include in their deck. Later, I was told that this piece was one of the strongest-hitting pieces from the presentation. We won the account. This piece continues to be requested for pitches on related accounts.
I, along with an Associate Creative Director and Account Supervisor, visited Valdosta for two days a few weeks prior to the pitch to meet local business owners and capture some run-and-gun video footage to use for a handful of other pitch assets.
Stay Iconic | The McKey
VIDEOGRAPHY • PHOTOGRAPHY • PREMIERE PRO
A short teaser to showcase The McKey hotel in Valdosta, GA. Captured photos and video for various marketing materials over the course of two days. Models and VO talent were hired by the Production Director.
Girls Night | Cowford Chophouse
VIDEOGRAPHY • PREMIERE PRO
A quick 30″ sizzle for Cowford Chophouse, a steakhouse in Jacksonville, FL, to showcase food and drink at their rooftop bar.
Dining Experience in Jax | Visit Jacksonville
VIDEOGRAPHY • PREMIERE PRO • PHOTOSHOP
Visited local restaurants in Jacksonville to capture video that showcases culinary options in the different parts of town. Drone shots, San Marco, Rue Saint Marc, Blacksheep, and Biscottis footage provided by client.
Beer Travel Guide | Visit Jacksonville
VIDEOGRAPHY • PREMIERE PRO • PHOTOSHOP
Visited five local breweries on Jacksonville’s “Ale Trail” to capture content for a showcase piece for Visit Jacksonville.
Workout | YMCA
VIDEOGRAPHY • PREMIERE PRO
Cuts | Cowford Chophouse
VIDEOGRAPHY • PREMIERE PRO
Ultimate Tealgate | GATE
PHOTOSHOP • PREMIERE PRO
Audiogram | Objectivehealth
PHOTOSHOP • AFTER EFFECTS
Women's Day | Dalton
PHOTOGRAPHY • PHOTOSHOP • AFTER EFFECTS
Close Contact | Blackline Safety
PHOTOSHOP • PREMIERE PRO
Infrastructure | New York Life Investments
PHOTOSHOP • PREMIERE PRO • AFTER EFFECTS
BOGO | GATE
PHOTOSHOP • PREMIERE PRO
Mix Up | Cowford Chophouse
VIDEOGRAPHY • PREMIERE PRO
I Learn Here | SCAD
VIDEOGRAPHY • PREMIERE PRO
Ahhh Moments | Visit Valdosta
VIDEOGRAPHY • PREMIERE PRO
Ad Teaser | VyStar Credit Union
PHOTOSHOP • AFTER EFFECTS
July 4th | VyStar Credit Union
PHOTOSHOP
Day in the Life | SCAD
VIDEOGRAPHY • PREMIERE PRO
Camp Life | YMCA
VIDEOGRAPHY • PREMIERE PRO